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اولویت‌بندی عوامل مرتبط با جذب گردشگران پزشکی شهر یزد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، مدیریت خدمات بهداشتی درمانی، گروه مدیریت خدمات بهداشتی درمانی، دانشکده بهداشت، دانشگاه علوم پزشکی شهید صدوقی، یزد، ایران

2 استادیار، مدیریت خدمات بهداشتی درمانی، گروه مدیریت خدمات بهداشتی درمانی، دانشکده بهداشت، دانشگاه علوم پزشکی شهید صدوقی، یزد، ایران

3 دانشیار، مدیریت خدمات بهداشتی درمانی، گروه مدیریت خدمات بهداشتی درمانی، دانشکده بهداشت و مرکز تحقیقات مدیریت و سیاست‌گذاری سلامت، دانشگاه علوم پزشکی شهید صدوقی، یزد، ایران

4 استادیار، آمار زیستی، گروه آمار و اپیدمیولوژی، دانشکده بهداشت و مرکز تحقیقات مدل‌سازی داده‌های سلامت، دانشگاه علوم پزشکی شهید صدوقی، یزد، ایران

5 دانشجوی کارشناسی ارشد، مدیریت خدمات بهداشتی درمانی، گروه مدیریت خدمات بهداشتی درمانی، دانشکده بهداشت، دانشگاه علوم پزشکی شهید صدوقی، یزد، ایران

10.22122/him.v18i1.4422

چکیده

مقدمه: امروزه بازار گردشگری پزشکی به ‌عنوان یکی از صنایع درامدزا در دنیا مطرح‌ شده است. برخی عوامل در صنعت گردشگری، تأثیر مستقیم و مهمی بر رونق و گسترش آن دارند و این امر موجب می‌شود که برخی کشورها به قطب گردشگری پزشکی تبدیل شوند. پژوهش حاضر با هدف اولویت‌بندی عوامل مرتبط با جذب گردشگران پزشکی شهر یزد انجام‌ گرفت.
روش بررسی: در مرحله اول، به روش مرور نظام‌مند و با استفاده از کلید واژه‌های «گردشگری پزشکی، عوامل مؤثر و عوامل جذب» در پایگاه‌های Web of Science، SID (Scientific Information Database)، Google Scholar، Cochrane، ProQuest، ScienceDirect، Scopus، PubMed، IranDoc، Civilica، Medlib و Magiran، عوامل مرتبط با جذب گردشگران استخراج و در مرحله دوم با استفاده از مدل تحلیل سلسله مراتبی AHP (Analytic Hierarchy Process) توسط جامعه تحقیق متشکل از گردشگران پزشکی و خبرگان این حوزه، اولویت‌بندی گردید.
یافته‌ها: « عوامل در دو حیطه کلی، 7 زیرحیطه و 27 گویه شناسایی شد که زیرحیطه «کیفیت خدمات درمانی» و گویه «کیفیت خدمات کادر درمان» از دید گردشگران پزشکی و خبرگان این حوزه از اهمیت و اولویت بیشتری نسبت به سایر عوامل برخوردار بود.
نتیجه‌گیری: یکی از راه‌های افزایش جذب گردشگر و تأثیرگذاری بر گردشگران برای انتخاب ایران به ‌عنوان کشور مقصد، افزایش سطح کیفیت خدمات به ‌ویژه خدمات پزشکی همراه با کاهش هزینه‌ها و قابل ‌رقابت بودن آن است.

کلیدواژه‌ها

عنوان مقاله [English]

Prioritization of Factors Related to Attracting Medical Tourists in Yazd City, Iran

نویسندگان [English]

  • Milad Shafii 1
  • Roholah Asqari 1
  • Mohammad Kazem Rahimi 2
  • Mohammad Ranjbar 3
  • Farzan Madadizadeh 4
  • Fatemeh Jafarian 5

1 Associate Professor, Health Services Management, Department of Health Services Management, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran

2 Assistant Professor, Health Services Management, Department of Health Services Management, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran

3 Associate Professor, Health Services Management, Department of Health Services Management, School of Public Health AND Health Management and Policy Research Center, Shahid Sadoughi University of Medical Sciences, Yazd, Iran

4 Assistant Professor, Biostatistics, Department of Biostatistics and Epidemiology, School of Public Health AND Health Data Modeling Research Center, Shahid Sadoughi University of Medical Sciences, Yazd, Iran

5 MSc Student, Health Services Management, Department of Health Services Management, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran

چکیده [English]

Introduction: Today, the medical tourism market has been raised as one of the revenue industries in the world. In the tourism industry, factors have a direct and important impact on boom and expansion that causes some countries to become a medical tourism pole. This study aimed at prioritizing factors related to the absorption of medical tourists in Yazd City, Iran.
Methods: In the first step, using the keywords such as "medical tourism, effective factors and absorption factors", Web of Science, PubMed, Scopus, ScienceDirect, Google Scholar, Scientific Information Database (SID), Magiran, Medlib, Civilica, and Irandoc were reviewed, and related factors with the absorption of tourists were extracted; and in the second stage, using the hierarchical analysis model, by the research community consisting medical tourists and experts in this area, these factors were prioritized.
Results: Factors were identified in the two themes, seven subthemes, and 27 items; among them, the subtheme of the quality of health services, and item of the quality of the treatment staff had the most importance and priority from the viewpoint of medical tourists and experts in this area.
Conclusion: One of the ways to increase tourists attracting and influencing tourists to choose Iran as a destination country, is to increase the quality of services, especially medical services, along with reducing costs, and making them competitive.

کلیدواژه‌ها [English]

  • Medical Tourism
  • Hierarchical Analysis
  • Hospitals
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مدیریت اطلاعات سلامت
دوره 18، شماره 6 - شماره پیاپی 82
بهمن و اسفند 1400
صفحه 248-257
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