Isfahan University of Medical Sciences Health Information Management 1735-7853 9 6 2013 02 19 Analysis of Medical Tourism Industry Stakeholders: Providing Effective Strategies in Isfahan, Iran* Analysis of Medical Tourism Industry Stakeholders: Providing Effective Strategies in Isfahan, Iran* 878 886 12177 FA Alireza Jabbari Assistant Professor, Health Services Management, School of Management and Medical Information, Health Management and Economic Research Center, Isfahan University of Medical Sciences, Isfahan, Iran Masoud Ferdosi Assistant Professor, Health Services Management, School of Management and Medical Information, Health Management and Economic Research Center, Isfahan University of Medical Sciences, Isfahan, Iran 0000-0002-0683-2719 Mahmoud Keyvanara Associate Professor, Medical Sociology, School of Management and Medical Information, Isfahan University of Medical Sciences, Isfahan, Iran Zahra Agharahimi MSc Student, Student Research Committee, Health Services Management, School of Management and Medical Information, Isfahan University of Medical Sciences, Isfahan, Iran (Corresponding Author) Email: z_agharahimi@ yahoo.com Journal Article 2022 03 29 Introduction: Policy makers and decision makers of medical tourism must identify stakeholders who can<br />be affected by and can affect this industry and determine their status for partnership. The aim of this study<br />was to identify and analyze the main stakeholders of medical tourism in Isfahan, and provide strategies for<br />developing this industry.<br />Methods: A qualitative study was conducted in 2011. At first, key stakeholders of medical tourism in<br />Isfahan were identified according to experts idea and literature review. Then we interviewed these key<br />stakeholders. Data analysis was conducted using stakeholder analysis and development strategies were<br />provided for medical tourism.<br />Results: The key stakeholders of medical tourism in Isfahan were divided into 9 categories. They<br />consisted of Governor of Isfahan Province, Cultural Heritage, Handcraft and Tourism Organization of<br />Isfahan, Chamber of Commerce, State Medical Council, Isfahan University of Medical Sciences, health<br />services providers, tourism services providers, private investors, and the Export Development Bank of<br />Iran. Stakeholders’ characteristics showed that Cultural Heritage, Handcraft and Tourism Organization of<br />Isfahan, clinic, and International Relations Office of the Isfahan University of Medical Sciences had full<br />knowledge of the government policy about medical tourism. Private hospital, State Medical Council,<br />investors, and University of Medical Sciences had great power. Private hospital, clinic, Cultural Heritage,<br />Handcraft and Tourism Organization of Isfahan, and University of Medical Sciences had a supportive<br />position. Effective strategies included strategies focused on increasing power, increasing support, and<br />maintaining their position.<br />Conclusion: There are different stakeholders in the medical tourism industry of Isfahan. Therefore, policy<br />makers can plan, make policies and decisions, and use effective strategies in order to develop medical<br />tourism by designing a medical tourism stakeholders’ network and a medical tourism provincial council,<br />and by clarifying the roles and responsibilities of stakeholders. Introduction: Policy makers and decision makers of medical tourism must identify stakeholders who can<br />be affected by and can affect this industry and determine their status for partnership. The aim of this study<br />was to identify and analyze the main stakeholders of medical tourism in Isfahan, and provide strategies for<br />developing this industry.<br />Methods: A qualitative study was conducted in 2011. At first, key stakeholders of medical tourism in<br />Isfahan were identified according to experts idea and literature review. Then we interviewed these key<br />stakeholders. Data analysis was conducted using stakeholder analysis and development strategies were<br />provided for medical tourism.<br />Results: The key stakeholders of medical tourism in Isfahan were divided into 9 categories. They<br />consisted of Governor of Isfahan Province, Cultural Heritage, Handcraft and Tourism Organization of<br />Isfahan, Chamber of Commerce, State Medical Council, Isfahan University of Medical Sciences, health<br />services providers, tourism services providers, private investors, and the Export Development Bank of<br />Iran. Stakeholders’ characteristics showed that Cultural Heritage, Handcraft and Tourism Organization of<br />Isfahan, clinic, and International Relations Office of the Isfahan University of Medical Sciences had full<br />knowledge of the government policy about medical tourism. Private hospital, State Medical Council,<br />investors, and University of Medical Sciences had great power. Private hospital, clinic, Cultural Heritage,<br />Handcraft and Tourism Organization of Isfahan, and University of Medical Sciences had a supportive<br />position. Effective strategies included strategies focused on increasing power, increasing support, and<br />maintaining their position.<br />Conclusion: There are different stakeholders in the medical tourism industry of Isfahan. Therefore, policy<br />makers can plan, make policies and decisions, and use effective strategies in order to develop medical<br />tourism by designing a medical tourism stakeholders’ network and a medical tourism provincial council,<br />and by clarifying the roles and responsibilities of stakeholders. https://him.mui.ac.ir/article_12177_07217414eb3fbe24d4e5b6cafb91ca18.pdf