نوع مقاله : مقاله پژوهشی
نویسنده
دانشیار گروه مدیریت بازرگانی دانشگاه محقق اردبیلی
چکیده
مقدمه: ویروس کووید 19 تاثیر انکارناپذیری بر بخشهای مختلف اقتصادی گذاشته است و بخش گردشگری و از جمله گردشگری سلامت نیز از این موضوع مستثنی نبوده است. هدف این پژوهش شناسایی عوامل مرتبط گردشگری سلامت در همهگیری کووید 19 بود.
روش بررسی: پژوهش به صورت کیفی و با روش تحلیل تم انجام شد. جمعآوری اطلاعات با استفاده از مصاحبههای نیمهساختاریافته با خبرگان گردشگری سلامت و گردشگران سلامت انجام گردید. نمونه گیری هدفمند تا رسیدن به اشباع نظری ادامه یافت که در مجموع 14 نمونه انتخاب شدند.
یافته ها: نتایج نشان داد که عوامل مرتبط گردشگری سلامت با کووید 19 در دو حوزه خرد و کلان بوده است. در حوزه خرد سه دسته عوامل شامل عوامل مرتبط با حوزه خدمات گردشگری سلامت، عوامل مرتبط با خدمات جانبی گردشگری و عوامل مرتبط با گردشگران سلامت از کووید 19 تاثیر گرفتهاند. در بخش کلان نیز عوامل مرتبط گردشگری سلامت با کووید 19 در 4 بخش اقتصادی، تکنولوژیک، سیاسی- قانونی و فرهنگی- اجتماعی بوده است.
نتیجه گیری: بر اساس نتایج پژوهش، مواردی همچون کمبود تجهیرات به دلیل اختصاص آن به بخش های کرونایی، گسترش خدمات آنلاین، کمبود نیروی انسانی متخصص بر گردشگری سلامت تاثیر داشته اند. در بخش عوامل مرتبط با خدمات جانبی ظرفیت های بلااستفاده افزایش یافته اند و این بحث منجر به تعطیلی برخی بخش ها گردیده است. این موضوع ظرفیت خدمات جانبی را در پساکرونا کاهش داده و تهدیدی برای توسعه گردشگری سلامت است. در بخش گردشگران نیز کرونا منجر به افزایش سطح آگاهی عمومی گردشگران و نیز افزایش نگرانی های سلامتی شده است و از سوی دیگر حساسیت قیمتی در مقابل مباحث سلامتی کاهش یافته است.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Identifying the related factors of health tourism in the epidemic of Covid-19
نویسنده [English]
- ghasem zarei
associate p
چکیده [English]
Introduction: covid 19 has had an undeniable impact on various sectors of the economy and the tourism sector, including health tourism. Health tourism has had a significant impact on the prevalence of corona due to its direct relationship with people's health. The purpose of this study is was to identify related factors of health tourism on covid-19.
Methods: he current research is a qualitative research and was done with the theme analysis method. Data collection has been done using semi-structured interviews with health tourism experts and health tourists. Targeted sampling continued until theoretical saturation was reached, and a total of 14 samples were selected.
Results: The results showed that related factors of health tourism on covid 19 epidemic was in both micro and macro levvels. In the micro domain, three categories of factors, including factors related to health tourism services, factors related to tourism ancillary services, and factors related to health tourists, have been affected by covid 19. In the macro sector, the related factors of health tourism on covid 19 epidemic has been in 4 sectors: economic, technological, political-legal and cultural-social.
Conclusion: Based on the results of the research, things like the lack of equipment due to its allocation to the corona sectors, the expansion of online services, and the lack of specialized human resources have affected health tourism. In the factors related to ancillary services, unused capacities have increased and this discussion has led to the closure of some sectors. This issue will reduce the capacity of ancillary services in the post-corona period and will be a threat to the development of health tourism. In the tourist sector, Corona has led to an increase in the general awareness of tourists as well as an increase in health concerns, and price sensitivity has decreased in relation to health issues.
کلیدواژه‌ها [English]
- covid 19
- Health Tourism
- Micro Factors
- Macro Factors
approach. Journal of Tourism Management Studies 2020; 15 (50): 35-60. [In Persian].
2. Horng JS, Hsu H, Tsai CY. An Assessment model of corporate social responsibility practice in the tourism industry. Journal of Sustainable
Tourism 2018; 26 (7):1085-104.
3. Ahani A, Nilashi M, Ibrahim O, Sanzogni L, Weaven S. Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s
online reviews. International Journal of Hospitality Management 2019; 80: 52-77.
4. Zarei G, Zarei H. Identification of the factors associated with increased length of stay of wellness tourists in Sarein. Health Information
Management 2019; 16(5): 214-21. [In Persian].
5. Nilashi M, Yadegardehkordi E, Ibrahim O, Samad S, Ahani A, Sanzogni I. Content analysis of websites used to market transnational medical
travel. Globalization and Health 2019; 7 (1): 40.
6. Ebrahimi M, Tayebi Abolhasani SMR. The importance of health tourism with emphasis on medical tourism. Nasha Alam Journal 2017; 8
(1): 56-64. [In Persian].
7. Manouchehri S, Mohammadi S. Analysis of Factors Affecting the Development of Health Tourism in Border Areas (Case Study: Kurdistan
Province). Border Science and Technology Quarterly 2020; 8 (30): 95-130. [In Persian].
8. Rokni L, Park SH. Medical Tourism in Iran, Reevaluation on the New Trends: A Narrative Review. Iranian Journal of Public Health 2019;
48 (7): 1191-1202. [In Persian].
9. Baldwin R, diMauro BW. (Eds). Economics in the time of covid-19, CEPR Press 2020: 59-71.
10. Ayittey KF, Ayittey KM, Chiwero NB, Kamasah JS, Dzuvor C. Economic impacts of Wuhan 2019-nCoV on China and the world. Medical
Virology 2020; 92(5): 473-5.
11. Gossling S, Scott D, Hall CM. Pandemics, Tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism
2020; 29: 1-20.
12. Strielkowski W. International Tourism and COVID-19: Recovery Strategies for Tourism Organizations 2020. Project: DOI:
10.20944/preprints202003.0445.v1. file://C:Users/Miri/Downloads/perprints202003.0445.v1%20 (1). Pdf.
13. Taherimirghaed M, Ahmadi B, Rahimiforoushani A, Rajabivasoukolaii G, Arab M. The status of medical tourism marketing in private and
public hospitals affiliated to Tehran University of medical sciences. Payavard 2020; 13 (6): 492-500. [In Persian].
14. Rahmani H, Arab M, Saeedpour J, Rajabi Vasoklaii G, Mirzaei H. Iranian health tourism market in the corona pandemic and after.
management strategies in the health system 2020; 5 (3): 165-8. [In Persian].
15. Youngman I. COVID-19: medical tourism could be affected until 2021. Internantional Medical Travel Journal 2020; 1-5.
16. World Tourism Organization. International Tourist Numbers Could Fall 60-80% in 2020, UNWTO Reports, Retrieved from.
https://www.unwto.org/news/covid-19-International Tourist Numbers Could Fall 60-80% in 2020.
17. Fernandes N. Economic Effects of Coronavirus Outbreak (COVID-19) on the World Economy (March 22, 2020). IESE Business School
Working Paper No. WP-1240-E, Available at SSRN: https://ssrn.com/abstract=3557504 or http://dx.doi.org/10.2139/ssrn.3557504
18. Kang SE, Park C, Lee CK, Lee S. The Stress-Induced Impact of COVID-19 on Tourism and Hospitality Workers. Sustainability 2021; 13(3):
1-17.
19. Dehghan R, Reshadatjoo H, Talebi K, Dargahi H. Strategic analysis of Iran's health tourism industry in the Corona era. Health care journal
2020; 14 (6): 519-34. [In Persian].
20. Abbas J, Riaqa M, Paul Terhemba I, Saqlain R, Gulnara M. Exploring the impact of COVID-19 on tourism: transformational potential and
implications for a sustainable recovery of the travel and leisure industry.Current Research in Behavioral Sciences 2021; 2:100033.
21. Mulder N. The impact of the COVID-19 pandemic on the tourism sector in Latin America and the Caribbean and options for a sustainable
and resilient recovery. Santiago: Economic Commission for Latin America and the Caribbean (ECLAC), United Nations, 2020.
22. Cheng J, Zetina Z. A Study to Investigate the Impact of the COVID-19 Pandemic on Tourist Arrivals in Belize. Open Journal of Social
Sciences 2021; 9(7):326-334.
23. Braun V, Clarke V. Using thematic analysis in psychology. Qualitative research in psychology 2006; 3(2): 77-101.
24. Kiakjouri H, Nasimi MA, Taghipourian MJ, Qanbarzadeh G. Presenting the competitive advantage model of the health tourism business in
Pasacrona by using the hybrid technique. International Business Management 2020; 3(4): 45-66. [In Persian].
25. Folinas S, Metaxas T. Tourism: The Great Patient of Coronavirus COVID-2019’, Sotiris and, Theodore, Munich Personal RePEc Archive
2020; University of Thessaly.
26. Sharma A, Vishraj B, Ahlawat J, Mittal T, Mittal M. Impact of COVID-19 outbreak over Medical Tourism Abhimanyu, Journal of Dental
and Medical Sciences 2020; 19(5): 56-58
)