نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، کارآفرینی، گروه فن‌آوری، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

2 دانشیار، کارآفرینی، گروه کسب ‌و کار جدید، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

3 دانشجوی دکتری تخصصی، کارآفرینی، گروه فن‌آوری، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

چکیده

مقدمه: با رشد فن‌آوری‌های مؤثر در حوزه تله‌مدیسین، ضرورت شناسایی به‌موقع فرصت‌های این حوزه برای توسعه محصول موفق، اهمیت دوچندانی پیدا کرده است. بنابراین، پژوهش حاضر با هدف شناسایی جنبه‌ها، حوزه‌ها و روند‌های شکل ‌دهنده فرصت‌های کارآفرینی آینده در حوزه تله‌مدیسین انجام گرفت.روش بررسی: در این مطالعه مروری و توصیفی، سه‌ گام چارچوب شناسایی فرصت‌های کارآفرینی آینده به ترتیب با روش تحلیل روند جهت شناسایی روندهای فن‌آورانه تله‌مدیسین، تحلیل اثرات متقابل برای پیش‌بینی روندهای راهبردی آینده با تکمیل ماتریس 9 × 9 در پنل 5 نفره از خبرگان این حوزه و مرور 109 مقاله در پایگاه Scopus با جستجوی کلید واژه‌های Telemedicine و Opportunity به‌ منظور شناسایی جنبه‌های کاربردی و حوزه‌های پزشکی آینده فرصت‌های تله‌مدیسین به کار گرفته شد.یافته‌ها: در گام اول، 9 روند فن‌آوری مؤثر بر آینده تله‌مدیسین شناسایی گردید. در گام دوم، روندهای فن‌آورانه هوش مصنوعی، اینترنت اشیا به ‌عنوان روندهای تأثیرگذار، فن‌آوری‌های پوشیدنی و پردازش ابری به‌ عنوان روندهای استراتژیک شناخته شد. در گام نهایی، از یک سو جنبه‌های کاربردی (پیشگیری، تشخیص، درمان و زندگی سالم) و از سوی دیگر، حوزه‌های روان‌شناسی و روان‌پزشکی، آموزش و کسب اطلاعات، تغذیه و قلب و عروق، شکل ‌دهنده بیشتر فرصت‌های آینده تله‌مدیسین در پنج سال آینده این بازار برآورد شد.نتیجه‌گیری: جهت توسعه محصول جدید موفق در تله‌مدیسین، چارچوب سه ‌بعدی (جنبه‌های کاربردی، حوزه‌های پزشکی و فن‌آوری) باید مد نظر قرار گیرد تا برای همکاری بین شرکت‌های توسعه ‌دهنده فن‌آوری و شرکت‌های حوزه سلامت مورد استفاده قرار گیرد.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying Applied Aspects, Medical Fields, and Technological Trends in Developing Future Entrepreneurial Opportunities in Telemedicine

نویسندگان [English]

  • Ali Mobini-Dehkordi 1
  • Jahangir Yadolai-Farsi 2
  • Abolghasem Arabiun 1
  • Mustafa Keshavarz-Turk 3

1 Associate Professor, Entrepreneurship, Department of Technology, School of Entrepreneurship, University of Tehran, Tehran, Iran

2 Associate Professor, Entrepreneurship, Department of New Business, School of Entrepreneurship, University of Tehran, Tehran, Iran

3 PhD Student, Entrepreneurship, Department of Technology, School of Entrepreneurship, University of Tehran, Tehran, Iran

چکیده [English]

Introduction: Parallel with the growth of technologies, which affect the telemedicine, timely identification of telemedicine entrepreneurial opportunities seems to be necessary for the product development. This study aimed to identify applied aspects, medical fields, and technological trends in developing future entrepreneurial opportunities in telemedicine.Methods: A three-step framework for identifying future entrepreneurial opportunities was employed as a trend analysis method to identify telemedicine technological trends and the cross impact analysis to predict future strategic trends in the field. This was done by completing the 9*9 matrix in a panel of 5 experts in this field, and reviewing 109 articles in the Scopus database with keyword search (Telemedicine and Opportunity) to identify practical aspects and future of telemedicine opportunities.Results: In the first step, 9 technological trends affecting the future of telemedicine were identified. In the second step, the technological trends of artificial intelligence along with the Internet of Things were identified as effective trends; wearable technologies and cloud computing were identified as strategic trends. In the final step, it was revealed that practical aspects (i.e., prevention, diagnosis, treatment and healthy living), as well as psychology and psychiatry, education, information acquisition, nutrition, and cardiology, shape a great majority of opportunities for telemedicine in the next 5 years.Conclusion: To develop a successful new product in telemedicine, a three-dimensional framework (applied aspects, fields of medicine, and technology) should be considered; therefore, establishing cooperation between technology development companies and health companies seems to be necessary.

کلیدواژه‌ها [English]

  • Opportunities
  • Entrepreneurship
  • Telemedicine
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