نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار، مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده ادبیات و علوم انسانی، دانشگاه محقق اردبیلی، اردبیل، ایران
2 دانشجوی کارشناسی ارشد، مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده ادبیات و علوم انسانی، دانشگاه محقق اردبیلی، اردبیل، ایران
چکیده
مقدمه: امروزه گردشگری اهمیت بسزایی برای کشورها دارد و در این بین، گردشگری سلامت یکی از انواع جدید و رو به توسعه گردشگری در دنیا به شمار می‌رود. با توجه به اهمیت گردشگری تندرستی، پژوهش حاضر با هدف شناسایی عوامل مرتبط با افزایش مدت اقامت گردشگران تندرستی در سرعین انجام شد.روش بررسی: این مطالعه از نوع کیفی بود و در آن داده‌های به دست آمده از مصاحبه با 19 نفر از خبرگان حوزه گردشگری و گردشگران تندرستی سرعین، با استفاده از روش تحلیل محتوا مورد تجزیه و تحلیل قرار گرفت.یافته‌ها: با تحلیل داده‌ها، 56 کد اولیه از کل مصاحبه‌ها استخراج گردید. در ادامه، با مقوله‌بندی کدهای استخراج شده، این مفاهیم در هشت گروه «عوامل شخصی و جمعیت‌شناختی، روان‌شناختی، هزینه‌ای، بهداشتی و سلامتی، تنوع خدمات گردشگری، ظرفیت پذیرش گردشگری، کیفیت خدمات و قابلیت‌ها و امکانات زیربنایی مقصد» دسته‌‌بندی شد.نتیجه‌گیری: سازمان‌های مرتبط با حوزه گردشگری سرعین، باید عوامل شناسایی شده در تحقیق حاضر را در راستای افزایش مدت اقامت گردشگران تندرستی مد نظر قرار دهند.
کلیدواژه‌ها
عنوان مقاله [English]
Identification of the Factors Associated with Increased Length of Stay of Wellness Tourists in Sarein, Iran
نویسندگان [English]
- Ghasem Zarei 1
- Hafez Zarei 2
چکیده [English]
Introduction: Today, worldwide tourism is of great importance to countries, and health tourism is one of the new and developing types of tourism in the world. Due to the importance of wellness tourism, this study aimed at identifying the major factors associated with the length of stay of wellness tourists in Sarein, Iran.Methods: The study was applied in terms of purpose and exploratory in nature, and qualitative in terms of approach. In this study, data from interviews with 19 people including tourism experts and wellness tourists of Sarein were analyzed using the content analysis method.Results: In data analysis, 56 basic codes were extracted from all interviews, and finally these concepts, were categorized into eight groups of personal and demographic, psychological, cost, psychological, hygienic and health, diversity of tourism services, tourism acceptance capacity, quality of service, and infrastructure capabilities and facilities of the destination.Conclusion: Based on the results, organizations related to Sarein tourism should consider the factors identified in this study to increase the length of stay of wellness tourists.
کلیدواژه‌ها [English]
- Health Tourism
- Length of Stay
- Iran
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