نوع مقاله : مقاله پژوهشی

نویسندگان

1 مربی، علم اطلاعات و دانش‌شناسی، گروه علم اطلاعات و دانش‌شناسی، دانشگاه پیام نور، تهران، ایران

2 استادیار، علم اطلاعات و دانش‌شناسی، گروه علم اطلاعات و دانش‌شناسی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران

3 استادیار، علم اطلاعات و دانش‌شناسی، گروه علم اطلاعات و دانش‌شناسی، دانشکده علوم تربیتی و روان‌شناسی، دانشگاه شیراز، شیراز، ایران

چکیده

مقدمه: کاربران در تعامل با نظام‌های بازیابی اطلاعات، تحت تأثیر عوامل مختلفی از جمله مدل‌های ذهنی قرار می‌گیرند. هدف از انجام مطالعه حاضر، تعیین رابطه مدل‌های ذهنی دانشجویان با رفتار جستجوی وب آن‌ها بود.روش بررسی: در این پژوهش کاربردی، از رویکرد ترکیبی استفاده شد. جهت شناسایی مدل‌های ذهنی در مرحله کیفی، از تحلیل محتوای کیفی و ابزارهای مصاحبه نیمه ساختار یافته، تفکر با صدای بلند و مشاهده استفاده گردید. به منظور بررسی رفتار جستجوی وبی در مرحله کمی، روش تحلیل گزارش‌های تراکنش و ابزار مشاهده مورد استفاده قرار گرفت. سپس رابطه مدل‌های ذهنی با متغیرهای رفتار جستجوی وبی بررسی شد. جامعه مورد بررسی، دانشجویان تحصیلات تکمیلی دانشگاه علوم پزشکی اصفهان بودند که 60 نفر از آن‌ها به روش نمونه‌گیری هدفمند انتخاب شدند. داده‌ها با استفاده از آمار توصیفی و استنباطی (آزمون Kolmogorov-Smirnov و همبستگی Spearman) در نرم‌افزار SPSS مورد تجزیه و تحلیل قرار گرفت.یافته‌ها: در تحقیق حاضر، 14 جزء مدل ذهنی شناسایی گردید. اغلب دانشجویان (55 درصد) مدل ذهنی ساختاری داشتند. همچنین، ارتباط معنی‌داری بین مدل‌های ذهنی دانشجویان با رفتار جستجوی وبی آن‌ها در متغیرهای طول جلسه جستجو، پیچیدگی پرسش‌های جستجو و جستجو به زبان طبیعی مشاهده شد.نتیجه‌گیری: مدل‌های ذهنی دانشجویان با برخی متغیرهای رفتار جستجوی وب ارتباط دارد. بنابراین، پژوهش در این زمینه امکان درک بهتر چرایی رفتارهای کاربران در موتورهای جستجو را فراهم می‌کند و می‌تواند راهگشای مناسبی برای ارتقای نظام‌های بازیابی اطلاعات باشد.

کلیدواژه‌ها

عنوان مقاله [English]

The Relationship between the Post-Graduate Students of Isfahan University of Medical Sciences, Iran, Mental Models and Their Web Searching Behavior

نویسندگان [English]

  • Zahra Kazempour 1
  • Maryam Nakhoda 2
  • Mahdieh Mirzabeigi 3
  • Nader Naghshineh 2

1 Lecturer, Library and Information Science, Department of Knowledge and Information Science, Payame Noor University, Tehran, Iran

2 Assistant Professor, Knowledge and Information Science, Department of Knowledge and Information Science, School of Management, University of Tehran, Tehran, Iran

3 Assistant Professor, Knowledge and Information Science, Department of Knowledge and Information Science, School of Educational Sciences and Psychology, Shiraz University, Shiraz, Iran

چکیده [English]

Introduction: Due to various factors such as mental models, users apply different methods when searching information retrieval systems. Therefore, this study aimed to determine the relationship between the students of Isfahan University of Medical Sciences (IUMS) mental models and their web searching behavior.Methods: A mixed approach was used in this applied research. In the identification stage (qualitative stage), the components of users’ mental models were determined using qualitative content analysis methods and semi-structured interviews, thinking aloud protocol and observation. Then, the types of mental models were identified. In quantitative stage, transaction log analysis and observation tool were used to investigate web search behavior. Then, the relationship between users' mental models and some variables of their web search behavior was investigated. The study population included all post-graduate students of IUMS among which 60 students were selected using purposeful sampling method. The descriptive and inferential statistics (Kolmogorov–Smirnov and Pearson correlation) was recruited using SPSS software.Results: In this research, 14 mental model components were identified. The majority of students (55%) had structural mental models. A significant association was observed between students’ mental models and web searching behavior in impact search session length, the complexity of query and natural language queries variables.Conclusion: Students’ mental models impact some web searching behavior variables, therefore, research in this field can lead to a better understanding of why users behave in certain ways. It can be a good method for improving information retrieval systems.

کلیدواژه‌ها [English]

  • Mental Model
  • Web Searching Behavior
  • Search Engine
  • Students
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